You've mastered a fairly effective marketing routine, everything from traditional postcards and brochures to blogs and tweets. But is it enough? There are currently four different generations of homeowners in the market to buy or sell a house—are you reaching all of them?
What is Request Open?
It is a unique opportunity to reach the Internet-savvy buyer in a new way—by RequestOpen.com. Internet buyers do their homework. They want instant access and quick results. And they want Realtors to respect their privacy and protect their personal information.
The RequestOpen.com site does all this and more. It’s a real-time interactive tool that allows buyers and Realtors to connect 24/7. It’s not just traditional static marketing collateral. Instead, it’s a destination site for anyone in the market for a home. It allows complete flexibility and control in a marketplace that is constantly changing.
Why should I join?
Different signs work for different properties: company-branded signs, specialty signs, maybe even handwritten signs. But what about a sign that works for you? A sign that drives potential buyers to schedule an open house? A sign specifically geared toward consumers who do their own research and are serious about buying a home? A sign that differentiates your property from the one next door? Plus, Internet buyers are more likely than other buyers to be unrepresented and need a knowledgeable Realtor they can trust.
Realtors are always looking for additional tools to drive business, attract new leads and generate additional interest in their sellers’ properties. Marketing works. But because you don’t know which marketing effort will ultimately sell a house, a good Realtor does them all.